Brevo; formerly Sendinblue; has evolved into a comprehensive marketing platform with a strong focus on AI-driven solutions. The company has committed to investing €50 million over five years to enhance its AI capabilities; aiming to provide ultra-personalized marketing experiences for businesses of all sizes.
Key features of Brevo now include:
- AI-powered email content generation and subject line creation
- Drag-and-drop email editor with 40+ customizable templates
- Advanced audience segmentation with up to 100 conditions
- Real-time email statistics and performance tracking
- A/B testing (available on Business and Enterprise plans)
- Omnichannel marketing automation across email; SMS; WhatsApp; and web push notifications
- Built-in CRM functionality
- Transactional email capabilities
Brevo stands out for its user-friendly interface; comprehensive feature set available across all plans; and competitive pricing based on email volume rather than contact count. It integrates seamlessly with popular platforms like WordPress; Shopify; and various CRM tools.
Pricing for Brevo starts with a free plan allowing up to 300 emails per day and unlimited contacts. Paid plans begin at $9/month for up to 5;000 emails; with pricing scaling based on sending volume and feature requirements.
While Brevo's AI capabilities have significantly improved; some users might find more advanced language models in specialized AI writing tools. The platform's extensive feature set can be overwhelming for some users; and template customization has some limitations.
Looking ahead; Brevo continues to expand its AI capabilities and explore potential acquisitions to enhance its offerings. The company has shown strong growth; particularly in international markets; with its Enterprise offering growing twice as fast as the rest of the group.
Brevo is an excellent choice for small to medium-sized businesses looking for an all-in-one marketing solution with robust AI integration. However; larger enterprises or those requiring highly specialized AI writing capabilities might need to consider additional tools to supplement their marketing stack.
Product Categories
- CRM
- Marketing Automation
- AI Email Writing
- Email Marketing
- SMS Marketing
- WhatsApp Marketing
- Web Push Notifications
Product Features
- AI Content Generation
- Email Marketing
- SMS Marketing
- WhatsApp Marketing
- Web Push Notifications
- CRM
- Marketing Automation
- Audience Segmentation
- A/B Testing
- Transactional Emails
- Real-time Analytics
Available Deployment Type(s)
Available Pricing Model(s)
- Freemium
- Subscription-Based
- Volume-Based Pricing
