Hootsuite Insights; powered by Brandwatch; is a comprehensive social listening and analytics solution designed for businesses to monitor brand mentions; track industry trends; and analyze social media performance across multiple platforms.
Key features of Hootsuite Insights include:
- Real-time monitoring of social media conversations
- Sentiment analysis and emotion detection
- Demographic segmentation of audience
- Customizable dashboards and reports
- Integration with major social networks including Facebook; Instagram; Twitter; LinkedIn; and YouTube
- Historical data analysis (up to 365 days for some platforms)
- AI-powered insights for trend detection and predictive analytics
Hootsuite Insights is available as an add-on for Business and Enterprise plans. Team admins have full access; while team members have read-only permissions. The platform is particularly well-suited for larger organizations; agencies; and businesses managing multiple social media accounts and requiring in-depth analytics.
Recent updates to Hootsuite Insights include enhanced AI capabilities for more accurate sentiment analysis; expanded data sources including TikTok and Reddit; and improved real-time alerting systems for crisis management.
While Hootsuite offers robust features; its pricing structure may be prohibitive for smaller businesses or individual users. Alternatives like Sprout Social or Buffer might be more cost-effective for those with simpler needs.
Hootsuite's future plans include further integration of AI and machine learning to provide more predictive insights; enhanced visualization tools; and expanded capabilities in influencer identification and management.
For the latest information and pricing details; visit the Hootsuite Insights page.
Product Categories
- Social Media Management
- Social Listening
- Analytics and Reporting
- Brand Monitoring
Product Features
- Real-time Social Media Monitoring
- Sentiment Analysis
- Audience Segmentation
- Customizable Dashboards
- Multi-Platform Analytics
- AI-Powered Insights
- Crisis Management Alerts
Available Deployment Type(s)
Available Pricing Model(s)
- Subscription-based
- Add-on to Business and Enterprise plans
