Salesforce Einstein is a comprehensive AI platform integrated across Salesforce's product suite; offering predictive analytics; automation; and personalized insights to enhance customer experiences and business operations. Recent updates have significantly expanded its capabilities and integration with other Salesforce products.

Key features and recent enhancements include:

• Einstein GPT: Generative AI capabilities for creating personalized content across sales; service; marketing; and commerce
• Einstein Trust Layer: Advanced data protection features including Field-Based Masking
• Einstein Conversation Insights: AI-powered analysis of customer interactions
• Einstein Prediction Builder: Custom AI model creation without coding
• Einstein Vision and Language: Image recognition and natural language processing capabilities

The Spring '25 release introduced several new features:

• AI-Assisted Agent Generation: Uses large language models to suggest topics and actions when creating AI agents
• Agentforce Testing Center: Enables testing of AI agents at scale using AI-generated scenarios
• Expanded language support for Prompt Builder
• Retrieval Augmented Generation (RAG) for Agentforce in Sales Cloud

Salesforce continues to expand Einstein's capabilities; with plans to deepen AI integration across all Salesforce platforms; enhance automation in customer support; marketing; and sales processes; and provide more sophisticated; hyper-personalized customer experiences.

Einstein is best suited for businesses of all sizes looking to leverage AI for customer engagement; operational efficiency; and data-driven decision-making. Its integration with various Salesforce clouds makes it particularly valuable for companies already using or planning to use Salesforce's CRM and related products.

Learn more about Salesforce Einstein

Salesforce Spring '25 Release Details

Product Categories

• AI and Machine Learning
• Customer Relationship Management (CRM)
• Predictive Analytics
• Business Intelligence
• Marketing Automation

Product Features

• Predictive Analytics
• Automated Workflows
• AI-Driven Insights
• Personalized Recommendations
• Field-Based Data Masking
• Hyper-Personalization
• Natural Language Processing
• Image Recognition
• Custom AI Model Creation
• Generative AI

Available Deployment Type(s)

• Cloud-Based

Available Pricing Model(s)

• Subscription-Based
• Add-on to Salesforce Products